Brand Me
Brand Me
Brand Me
360 Campaign Plan
This book illustrates my plan for my 360 Campaign, Anima X Gallagher. I have explained how I came to my idea and how I will carry it out. I have created mock-ups of what I would like my campaign to look like using images from influencers and artists.
My Brand
This book illustrates the research I did to develop my brand and 360 campaign idea. I looked into brands (both luxury and high street), photographers, stylists, magazines that have inspired my brand. I also looked into editorials, pop-culture, subcultures, and modelling agencies that have inspired my 360 campaign idea.
Brand Me
This book is a reflection of me as a person and a brand. The questions I answered helped me to understand why I am the person I am and what influences me. This led me to understand what my brand ethos would be and influenced my brand book.
